From a PR and social media standpoint, this story has generated some publicity for the Liberty Village restaurant. According to one reader, he commented that Google searches for “Mildred’s restaurant Toronto" hit 95,400 since the story was posted. So far, the story has been shared on Facebook 390 times and people have been tweeting about it since yesterday. Prior to the release of this story, foodies have been tweeting about their winterlicious dining experience at Mildred's. It's not bad for a small restaurant in Toronto.
There has been some negative comments going around, but to be honest, I have been to Mildred's and never knew of the sex in bathrooms. I don't think that this actually happens in their bathrooms (well, I hope not!), but they are definitely suggesting that there could be room for a bit of romance.
The purpose of the story is to promote the restaurant's "Mildred's Weekend of Big Love" for Valentine's Day, but conveniently Winterlicious is going on at the moment. They definitely chose a good time to run this story because they may even get a few last minute Winterlicious reservations booked before February 11th.
As for the negative comments, I say brush it off. At the end of the day the restaurant got tonnes of publicity and hits. Good work Flex PR.
What are your thoughts?
Cheeky or sleezy?
I think it's strategic. When there's a lot of noise, just being slightly over the edge can make the difference for your business. I hope it doesn't hurt their clientele, though, if they're more genteel. Whaddya think?
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