On the topic of viral videos..

How appropriate. I am currently working on my viral video assignment for Online PR and came across this. I have already seen it on TV, but now it has gone viral and everyone is talking about it. You don't have to be a dog owner to appreciate this commercial because it has all the elements of a successful viral video.

1. The video is short, 1:31.
2. Interesting visuals, ie: the slow motion.
3. Definite wow-factor.
4. Unique.