Three Words

http://threewords.me/livwu

Click on the link above and describe me in three words. I am interested to read all of the responses (nice things I hope!).

Also, I would like give a shoutout to Carlo for being the first one! Check out his blog!

xoxO

Coach and Fashion Bloggers Collaborate

Two of my favourite fashion bloggers, Cupcakes and Cashmere and Karla's Closet recently joined forces with Coach to design handbags. Emily and Karla each designed handbags that matched their personal style and taste.

Here's a peek at their creations:



Karla's Clutch "City Girl" (Image via karlascloset.com)


Emily's Satchel "Sweet Whimsy" (Image via cupcakesandcashmere.com)

This is what I call effective blogger outreach. Coach definitely chose the right fashionistas to collaborate with them because they are definitely getting a lot of attention in the fashion blog community. Smart move Coach, what a great way to target fashion readers. Not only will this increase their website traffic, but readers may even purchase a handbag.

From a PR standpoint this is really great for Coach because it is important to build relationships with bloggers. Traditional media relations is still key, but as more and more people are getting their information online it is crucial to practice effective blogger outreach and to maintain these relationships.

Whether it is the usual product review or in this case a design collaboration, make sure to include bloggers in your media relations.

xoxO

Zoe Saldana & Givenchy lead in Google searches

From the waist up, Zoe's Givenchy number is absolutely gorgeous. Then you see the rest of the gown and you think of a piñata. Honestly what was she thinking? I guess it doesn't even matter at this point because according to Mashable.com, Google's blog post revealed that Zoe's purple Givenchy dress topped the list for fashion-related searches. Sorry James Cameron, but your leading lady AND your ex-wife generated more news than you post-Oscars. Just sayin'.

Saving the best for last because it was my favourite of the night. It also topped the list in Google searches, SJP in Vintage Chanel. STUNNING.

On the topic of viral videos..

How appropriate. I am currently working on my viral video assignment for Online PR and came across this. I have already seen it on TV, but now it has gone viral and everyone is talking about it. You don't have to be a dog owner to appreciate this commercial because it has all the elements of a successful viral video.

1. The video is short, 1:31.
2. Interesting visuals, ie: the slow motion.
3. Definite wow-factor.
4. Unique.

The power of Twitter after the Chile earthquake

A woman was able to track down her missing sister-in-law thanks to the help of a fellow tweep in Chile. Read full story here.

It just shows that when it comes to social media, there are no barriers or limits. All Sheryl Breuker did was tweet about her missing sister-in-law, Maria Alicia Moya, with hash tags (#Chile #quake) and the response she received was incredible. Within two hours, she was able to locate Moya and was relieved that she was safe. Breuker's tweet connected her with someone from Chile who was close enough to go her family's address to check up on Moya. We already witnessed the huge role social media has played to raise funds for Haiti, but this is just on another level.

When Dave Fleet came to speak to our PR Writing class last semester, he talked about the importance of social media. He then went on and talked about using Twitter as an effective communications tool and that one person can reach a lot of people. For example, he tweeted one question and over the course of 10 hours he received 46 replies on Twitter. This further demonstrates the power of social media because you can reach out to millions of people through just one channel.

What an amazing story! I am awed by the power of Twitter.

Marc Jacobs Fall 2010 livestream

I managed to watch the runway show last night and it was amazing! I tuned in ten minutes before the show and did some people watching as the camera scanned the room. It gave the viewers at home a sense of what it is like at fashion shows, something that I did not expect. I was also on Twitter checking out Robert Duffy's tweets about the show. He was tweeting status updates as they got ready for the show and when the show began, it all stopped. I was expecting some live tweets, but I guess no one took over for Duffy. Overall I think Duffy did a good job, other than this minor slip up.

Everything about the show was beautiful. The greys, creams, and sparkly gowns accompanied by the perfect song choice, "Over the Rainbow" was just lovely. I am no fashion expert, but here are some of my favourites.

J'adore...




(source: style.com)

Now I just have one wish. Karl Lagerfeld, can you livestream your next runway show? Please and thank you!

R.I.P Alexander McQueen

I will always remember the Kate Moss hologram at his Fall/Winter 2006 runway show. It gave me goosebumps, truly a moment in fashion.



This hologram was meant to remind everyone that Kate Moss is still a fashion icon, despite her drug use. While most designers dropped her, McQueen stood by her and showed support.

He will always be remembered as an influential designer who successfully meshed fashion, art and technology together to create new visions.

You will be missed.

Virtual front-row seats at New York fashion week

New York fashion week officially begins tomorrow morning and if you have access to the internet you can live stream Fall 2010 shows from a few designers. Marc Jacobs, Alexander Wang, Calvin Klein, Rodarte and Ports 1961 have confirmed that they will be live streaming their runway shows on select websites.

According to FocusOnStyle.com, you can be a part of fashion week on various websites.

I wonder how Anna Wintour feels? She is already sharing front row seats with fashion bloggers and now the general public gets to be a part of fashion week.
Thoughts?

Mildred's Kitchen Temple promotes sex in its bathrooms.

I am sure the title has caught your attention, as it did for me when I came across the article this morning in the Toronto Star. Apparently, Mildred's Kitchen Temple has always been suggestive and welcomes little trysts in their bathrooms. Click here for the full story.

From a PR and social media standpoint, this story has generated some publicity for the Liberty Village restaurant. According to one reader, he commented that Google searches for “Mildred’s restaurant Toronto" hit 95,400 since the story was posted. So far, the story has been shared on Facebook 390 times and people have been tweeting about it since yesterday. Prior to the release of this story, foodies have been tweeting about their winterlicious dining experience at Mildred's. It's not bad for a small restaurant in Toronto.

There has been some negative comments going around, but to be honest, I have been to Mildred's and never knew of the sex in bathrooms. I don't think that this actually happens in their bathrooms (well, I hope not!), but they are definitely suggesting that there could be room for a bit of romance.

The purpose of the story is to promote the restaurant's "Mildred's Weekend of Big Love" for Valentine's Day, but conveniently Winterlicious is going on at the moment. They definitely chose a good time to run this story because they may even get a few last minute Winterlicious reservations booked before February 11th.

As for the negative comments, I say brush it off. At the end of the day the restaurant got tonnes of publicity and hits. Good work Flex PR.

What are your thoughts?
Cheeky or sleezy?