Two of my favourite fashion bloggers, Cupcakes and Cashmere and Karla's Closet recently joined forces with Coach to design handbags. Emily and Karla each designed handbags that matched their personal style and taste.Here's a peek at their creations:
Karla's Clutch "City Girl" (Image via karlascloset.com)
Emily's Satchel "Sweet Whimsy" (Image via cupcakesandcashmere.com)
This is what I call effective blogger outreach. Coach definitely chose the right fashionistas to collaborate with them because they are definitely getting a lot of attention in the fashion blog community. Smart move Coach, what a great way to target fashion readers. Not only will this increase their website traffic, but readers may even purchase a handbag.
From a PR standpoint this is really great for Coach because it is important to build relationships with bloggers. Traditional media relations is still key, but as more and more people are getting their information online it is crucial to practice effective blogger outreach and to maintain these relationships.
Whether it is the usual product review or in this case a design collaboration, make sure to include bloggers in your media relations.
xoxO
